Custom Web Design vs DIY Website builders.

Look: You need to make the right decisions when it comes to owning a website.

Otherwise, you will end up with a project which hardly adds a coin to your bottom line. Or something which leaves your customers even more confused.

Let’s take one of the most burning questions facing new website owners:

Should you contract a web design consultant to build you a customizable site from scratch……..

Or do you roll up the sleeves and build your own site (using a DIY Website builder)?

From my experience, this can be where you win or lose the game…


Let’s delve deeper:

What Are DIY Website builders?

In short, a DIY (Do it yourself) website builder is a platform that allows you to create a website without learning web-coding/design and sometimes, within an unbelievably short time.

Popular examples include Wix, Weebly, Squarespace, and more.

What Is Custom Web Design?

Sometimes all it takes to deliver a knockout blow to your business competitors is standing out. And this is where tailor-made website comes in.

Contrary to DIY websites where your site may end up looking like a twin to a competitor’s ecommerce platform, here your hired web design expert draws on his deep knowledge to deliver an eye-catching website- precisely according to your specifications.

What’s the big secret in tailor-made websites?

Well, all custom website design packages are based on hands-on coding of unique web pages using tools like HTML5, CSS, Javascript, Python, and such to suit your special requirements.

Everything from the layout, content structure, to user experience is purely inspirational.

Why Your Choice Matters

Listen: When a prospect lands on your website, two things can happen:

He/she either leave right away…

…or they hang around.

And respond to your CTA (call to action).

The question is:

What’s the magic?

Well, first and foremost, the design! Of course, other factors like the richness of resources matter.

But the first impression mostly comes from the STRUCTURE.

Do you now notice how big the design decision is?

Why Select DIY Website builders

It’s true that DIY Website builders have their own advantages….They may take a shorter time, are generally cheaper, and friendlier to work with.

But they also call for some sacrifices…..

I am referring to their limited room to tweak things, the inclusion of ads (on some “free” plans), the inevitable learning curve (despite their user-friendliness), plus you’ll never fully own it.  

Why Choose Customized Web Design

Custom ecommerce website design is all about freedom to play with code and the various features. Thus, your developer will present that brilliant website that you’ve always had in your mind.

Bold promise? Sure but true.

Here’s is why:

  • You can modify the arrangement: It’s your own project, undertaken using preferred tools (you agree with the designer), and according to the needs of your business.

This means that you and your web design company can keep refining the website until you are 100% satisfied.

  • You enjoy full support: Much unlike some DIY website tools providers, leading web development firms run 24/7 customer care desk and respond to your concerns promptly. This means it’s very rare to lose business because of your site being offline.  
  • You access expert advice: Building a website is just one step. You need to know about SEO (search engine optimization), website security, and a host of related factors. Professional website designers walk with you throughout the journey so it’s a wholesome package.

It’s true that engaging a talented web consultantcomes at a fee not to mention that your site may take a bit longer than some DIY projects.  Nevertheless, the value you get makes it very much worthy.


Whether it’s an ecommerce store, a marketing website, an informational blog, a site to showcase your portfolio, or even a forum, you need to get the design approach right.

Overall, DIY site builders are cheaper, friendlier, and quicker. But they also have teething challenges chief among them limited customization.

On the other hand, professionally built custom websites let you stand out from the crowd as they are built to specifications though they are a bit costly.

All in all, the choice is yours but whatever it is, ensure it’s a winning one!